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Roy M. Woodhead, Ph.D., CVS, TVM, PVM
Oxford Bookes University
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rwoodhead@brookes.ac.uk

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Value World seeks to be open in its submission process and supportive of its contributing authors. Referees are encouraged to provide positive feedback with guidance on how any issues can be resolved through revision and subsequent resubmission. No submission will be rejected without first attempting to help its author(s) revise it so that it will become suitable for publication. The journal’s key values are:

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Summer 2007 Vol 30, Issue 2
THE TECHNOLOGICAL THEORY OF VALUE: Towards a Framework for Value Management
By Dan A. Seni, P. Eng., Ph.D

The paper focuses on a discussion of the pluralism of value. It briefl y outlines some of the theories of kinds of value, and proposes how they can be integrated so as to infl uence our understanding of the way value management is practiced. It sketches out what is known from the general or philosophical theory of value, the psychological theory of value, and the economic theories of value, and builds on them to suggest how the value management might operationalize the idea of technical value that the community implicitly purports to improve.
CONCEPTS OF VALUE IN VALUE MANAGEMENT: The relationship between Function and Value
By Roy Woodhead, BSc. Hons, Ph.D. (Leeds), CVS, TVM & PVM

The term ‘Value Management’ suggests ‘value’ is being ‘managed’. However, when we discuss what the word ‘value’ means it often takes on many meanings. How can such ambiguity aid good value management? This paper explores the systemic relationship between value, the solutions that yield such value and the functions such solutions perform. Such understanding is necessary to aid the delivery of value improving results.
THE PRACTICAL CHALLENGES IN DEFINING VALUE IN VM PRACTICE
By J. Jerry Kaufman, CVS-Life, FSAVE

It is commonly understood that the producer (or seller) sets the market value (or price) of the product, or service offering; but the customer, (or buyer) exerts signifi cant infl uence on the value placed on those products and services offered. We sometimes (hopefully infrequently) wonder why our product is not a market success, when our offering is rich with features and functions. A simple test to determine if the proper value has been assigned to the market offering is to seek the answer to the question, “Is the customer willing pay for those functions and features we offer?” Functions and features that don’t attract customers have little or no market worth.
THE VALUE OF INFORMATION
Craig L. Squires, AVS

There is a well known saying, “Knowledge is Power.” This is a subjective statement, but most people accept it as reasonable and accurate. What type of power is it that knowledge brings? It could be exclusive, timely or better quality knowledge than others that gives them the power. Some types of information can impact the results and outcomes as it is applied to make decisions. What types of information, if improved, would make a difference in making better decisions? And, better yet, is it possible to place a specifi c value on the types of information that establishes such power?